Heating And Air Conditioning Manufacturers Rated
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Himfr.com Reports "deep" Treasury conditioning installed in the city of Zhongshan
China's largest production base of air conditioning of the environment without fluoride based green and Export of China — Electric Industrial Air Park, Zhongshan, Shenzhen Bao River Delta Pearl, Zhongshan City, said completed. The industrial park covers an area of more than 500 acres, including 300 million dollars of investment, capacity annual production of 3 million units of air conditioning. With the industrial park highlights the people in front of the appliance industry in China Deng meters Legend high. When years of professional managers, why Nianyuhuajia Deng m high, with the management team today would also to take up once again in the field of appliances? Why should it seem to be more brutal competitive environment in 2003 have chosen entering the air conditioning industry? She attempted to solve this mystery.
Has been distributed in the area household appliances emerged six million units last year, inventory information of the air conditioning has been confirmed. According to preliminary estimates, in 2002, the amount of air-conditioning products to China in stock up to 110 billion dollars, the stock much lower than the loss of 1.93 billion. Manufacturers' inventories are high air conditioning of all cash flows is linked to tighten the chain, some businesses because of the inventory of capital to immobilize a direct impact on the development of new products this year, and the air conditioning market. For the repatriation of their capital, a small number of manufacturers of air conditioning has already begun earlier than expected to engage in activities promotion in the form of slightly lower prices. Since the inventory is too many air conditioning companies today have no funds for research and development of new, numerous companies have not so far in new products this year the situation very difficult. No new product is not available at a competitive advantage position in the market, will be very passive.
One Moreover, prices of raw materials, on the other hand, the intensity of competition in the market, not weakened, air conditioner market this year it is indeed a good show to watch. The treasure "deep" conditioned environment is in such decline in health.
Zhongshan Bao Shenzhen Electric Appliance Manufacturing Co., Ltd. Deputy General Manager, China Jianhua, Director General of the marketing analysis company "Treasure at the bottom" of the market environment facing, said the final analysis, it is the air conditioning industry challenges of the market and consumers, the 6 million sets of national inventory of air conditioning, the production capacity of 30 million jobs, and that smoke as "mixing" argument, and not say Tao unknown war "price", these problems show? Shows that China economic wave-shaped micro-and macro-control imbalances and reflect abnormalities air conditioning market and irregularities. Because the air conditioner market are not standardized, a large number of counterfeit and poor quality, brands vary considerably, and the price war than a dozen, these problems become more important, and very conducive to the formation of consumer confidence for consumers.
Tang Kin-wah said that the treasure "deep" born at that time, both face pressures and challenges, but more hopeful, home air conditioners in the city where the rate current penetration of less than 40%, but with improving the condition of the building and construction and expansion is still field virgin market of the township, will form a huge market potential and market capacity at present there is no actual market air conditioning brands and brand of monopoly in the competitive environment in China, are also unlikely that brands and brand monopoly, resulting in "treasure at the bottom" so that the new brand in a strong left a huge market space. The kernel competition on the air conditioning market now is a comprehensive change management, the level of marketing, scientific and technological level, product level, staff structure and capacity of the capital. Objectively speaking, no matter where on the one hand, the treasure "deep" have competitive advantages in these areas.
"Characteristics" boost confidence in the
DENG Jian-hua believes that now the air conditioning industry, competition became increasingly intense, a number of notable brands online have been exhausted over time, while some second-tier brands saw barely, and compressors, steel and other accessories are all up sharply in price, small plants naturally no way out. If the newly added brands continue to be used in the past approach to development, also believes that the gap can be used to obtain the trading room to maneuver, it may be wrong.
In the current environment, "deep" treasure of the industry want share a piece of cake to find their own survival and development of space, on a glorious road, Jianhua, he should be an entry into force must be a high starting point, on the other hand, a high level of this is strong. Otherwise, do not do it, we will certainly the best. For find the point of market demand and the direction of industrial development of the industrial property development before strangling the throat others and making it a "treasure deep" brand merchants, features and functions of depth. This can be invincible.
Jianhua details of the abyss "treasure" series of air conditioning two advantages: first, the green series of environmental protection air conditioning without fluoride, two very efficient cooling and heating series air conditioning.
Agreed, the current consumption of China funds protection of the environment has been established, the Foundation has invested 10 million yuan, is a treasure at the bottom of international law without fluoride consumption of air conditioning, special funds environmental protection is mainly used in the Chinese market for consumer behavior environmentally friendly air-conditioning of the reward, depending on the environment and consumers has been established to create a powerful social forces to advocate the protection of the environment, love life, protect the earth. The process is deep Bowes to provide a new R407C and R410A Ecological advanced air conditioning refrigerant to replace the freon environmental products in the Chinese market, buying and consumer behavior that use contributes to the protection of the environment.
Regarding exports, while Tang, Executive Director Michael said that the Pearl River Delta has become increasingly evident, including cooling, including the home appliance industry international manufacturing center, and he has many old appliances in the international clients, contacts in all these years already have a deep understanding of the development and a deep friendship, both in Italy and Singapore, Turkey or the Middle East and Europe, North America, South America, "treasure of depth" can receive the full support of many old friends prioritization. In the "deep Po Industrial Park" is not built, "treasure at the bottom" on adoption OEM exported more than 80,000 sets of air conditioning. Now, he is considered the most is how the next batch the lot after export orders for high-level tasks to complete to word of mouth, to facilitate "treasure deep" on the international market more competitive, so he revised this year export ratio requirement for domestic export 200,000 sets, 100,000 sets of domestic sales, reduce the proportion of the market, focusing on the international market.
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